In the Age of Quiet Luxury, Does Dating Need Quiet Connection?
Our Honest Story of Seeking the High-Quality Material of Conversation Instead of Brand Logos

Hey diptok Fam! It's Ah-Young here!
Have you seen the recent news that luxury brands are on high alert because of Korean comedian Lee Su-ji's Jamie Mom youtube? The reaction from viewers was incredibly enthusiastic. "Eating, having coffee, and shopping all in 10 minutes? That's a truly extreme job," "I was looking at the Louis Vuitton gray poncho and Hermès fur slippers because there are so many Herno, Prada, and Burberry parkas in Daechi-dong, Jamie Mom, why would you do this??," "You really see people like that overflowing in Daechi-dong Starbucks." Everyone was raving that the portrayal was 1000% accurate.😂
If you want to dive deeper into today’s theme —
the idea that what’s inside matters more than what’s shown — these two posts complement this story beautifully.
👉 diptok blog — Just Makeup: The Power of Small Emotional Details
👉 diptok blog — Does Anyone Else Feel Super Lonely When Night Falls?
It's being said that the huge backlash that made Moncler parkas and Goyard bags flood the secondary market in Seoul earlier this year might hit this winter's fashion as well. But actually, a new trend is hidden behind this phenomenon.
That is the trend of Quiet Luxury. It’s a consumption culture that values the inherent quality that comes from premium materials like cashmere and silk, and restrained silhouettes, rather than showcasing oneself with a flashy logo centered on the chest. The so-called Old Money Look worn by truly wealthy people, or the Demure Look which minimizes brand symbols, are all aligned with this idea.

The Elegance of Old Money Look Dating
Seeing this Quiet Luxury trend, a thought suddenly crossed my mind. Just as fashion has started shedding its logos, shouldn't dating also need a Quiet Connection that sheds the flashy logo of 'specs'?
What we commonly call 'specs' is essentially a big logo in the dating market. Things like occupation, appearance, family background, and wealth are flashy brand names that make people judge the other person quickly. However, relationships that start only by looking at these logos often become empty shells and volatile over time.
Just as Quiet Luxury focuses on premium materials and tailoring, shouldn't dating focus on the conversation between two people, which is the sincerity?
- Premium Material = Sincere Conversation: In an anonymous environment that hides the logo of external specs, we can first discern the high-quality material of the other person's values, sense of humor, and depth of thought.
- Restrained Silhouette = Anonymity: Just as the saying goes Money talks, wealth whispers, instead of boasting I am this kind of person, we propose a dignified relationship that approaches the other person slowly and genuinely within the restrained silhouette of anonymity.
The My-Own Harmlessness Cape Instead of a Moncler Parka
Just as items like the Moncler parka became 'Narak-tem' (a word for a suddenly undesirable item) or 'Stop-Loss-tem' after the Jamie Mom video, a superficial relationship that depletes our emotions is also a psychological Narak-tem. Such relationships exhaust our energy and lower self-esteem.
We need a Harmlessness Cape that protects us, instead of self-display or tension towards the outside. Diptok's various features play this role.
- Report Feature: You can immediately block and permanently exclude anyone who engages in inappropriate sexual conversations or rude behavior. It’s a safety device that protects our emotions.
- Dialogue Without Photos: Just like luxury brands couldn't control the visibility of their flashy logos, you don't need to worry about the other person's external conditions on Diptok. An environment is created where you can focus solely on quiet dialogue in an anonymous space.

Wealth Whispers, Sincerity Whispers Too
As the fashion industry source said, just as true wealth whispers even if money talks, sincere connection also doesn't loudly proclaim itself. Without flashy profiles or dramatic events, it simply deepens quietly within the honest conversation between two people.
Today, let's start a relationship that competes with the high-quality material of sincerity instead of a luxury brand logo. Diptok will help you create a quiet connection where your sincerity shines brighter than any spec!
I’ll be back next time with a 100% relatable story! Thank you so much for reading until the end!
Hope Ah-Young's story brought you a little comfort tonight. If you ever need a chill spot to chat about these things in the late-night hours, why not give diptok a try and start your own honest conversation? 💜