Matcha Dating, Why We Seek Matcha-like Love Instead of Coffee
The Global Wellness Matcha Trend that Gen Z and Celebrities are Enthusiastic About

Hey diptok Fam! It's Ah-Young here!
There’s a keyword that we often encounter in our daily lives these days, right? That’s right, it’s matcha. I even had a matcha latte this past Sunday! I find myself increasingly drawn to its warm and slightly bitter charm. Like this, the number of places selling matcha, from cafes to bakeries, has truly exploded. The matcha craze isn't just a Korean thing. Matcha has already established itself as a hip wellness item among young people in the US and Europe, and many global celebrities are at its center.
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Pop stars Dua Lipa and Jennie (of BLACKPINK) have shared photos of themselves drinking matcha lattes on their social media, and many global stars, including model Hailey Bieber, singer Selena Gomez, and even actor Brad Pitt, consider matcha an essential element of a healthy lifestyle. Matcha is also a hot keyword on social media right now.
While the fundamental reason why these global stars choose matcha is partly due to the trend, the core lies in its functionality. Matcha contains L-Theanine, which is known to enhance concentration, providing stable energy that lasts long without anxiety. This stability derived from matcha reflects the psychology of our generation, who pursue sustainable healing rather than instant stimulation.

The Speed of Love: Slow Like Matcha, Not Fast Like Coffee
Since I'm a dating blogger, let me try to compare matcha to dating for a moment. I believe that Matcha Dating pursues stable connection without anxiety, much like the functionality of matcha I just mentioned. Just as we shouldn't drink a matcha latte too suddenly or too cold, the speed is crucial in relationships.
- Lowering Anxiety with the Aesthetics of Slowness: "When you're young, you should date a truckload of guys," "Ultimately, those who have dated more succeed in marriage." We hear these things a lot, right? While the wisdom of elders may be true, this kind of rapid dating and breaking up often leads to low self-esteem and energy depletion. Matcha Dating means finding psychological stability by getting to know someone slowly through the depth of conversation, without relying on the strong external stimulation of their conditions or appearance.
- Gentle Expectation: Instead of expecting a quick SNS DM like chugging an americano on an empty stomach every morning, you enjoy the temporal gap of leaving a heartfelt note or a missed call and waiting for the other person's sincerity to return. In this space, we foster warm anticipation instead of anxiety.

Perhaps the Hippest Way to Protect Yourself
As mentioned before, the reason why matcha is gaining attention in the wellness and beauty industries is due to its beneficial properties. The same goes for relationships between men and women. It’s most important to protect yourself and not waste your precious emotions on relationships that are unhealthy and volatile.
The Report Feature recently introduced in Diptok is a powerful tool that protects you from unhealthy relationships. Immediately block sexual or rude conversations! The moment you report, you will never be matched with this person again, and any notes this person sends will absolutely not reach you in the future. We want Diptok to be a wholesome and safe space where genuine connection can be shared.

A Connection That Gently Seeps into Your Daily Life
Perhaps love isn't a relationship that flares up quickly like a fireplace and cools down fast. Instead, a connection that gently seeps into your daily life, providing comfort to your body and mind like a cup of matcha every morning, might be true love.
For today, let's skip the sugar of flamboyance and try having a very ordinary conversation with someone. In that ordinary conversation, you might discover a very special connection that touches your heart. We will always work hard and cheer for a healthy relationship to find its way into your daily life.
I’ll be back next time with a 100% relatable story! Thank you so much for reading until the end!
Hope Ah-Young's story brought you a little comfort tonight. If you ever need a chill spot to chat about these things in the late-night hours, why not give diptok a try and start your own honest conversation? 💜