Why Lee Jae-yong's Human Side is So Appealing

Hey diptok Fam! It's Ah-Young here! 👋

There's a person who pops up frequently on YouTube shorts these days: Samsung Chairman Lee Jae-yong. He's always smiling, with kind-looking eyes—it’s an impressive image. What is it about him? Since he often shows a familiar side, completely unlike the prickly, aloof chaebol image we imagine, he starts to feel somewhat… more relatable and warmer than other large corporation chairmen. He recently attended his son's Marine Corps officer commissioning ceremony, didn't he? Let's start with that story.

The Face of a Father Quietly Watching His Son from Behind

I recently saw an article that Lee Jae-yong attended his son's commissioning ceremony. It was a huge topic because it was the first time Lee Jae-yong and Lim Se-ryung had been spotted together at an official public event in 16 years. Not only that, but his grandmother, Hong Ra-hee (honorary director of Leeum Museum of Art), his aunt, Lee Seo-hyun (chairwoman of the Samsung Welfare Foundation), and his cousin, Lim Sang-min (vice president of Daesang Holdings), all turned up to celebrate Jiho's commissioning as a Navy Second Lieutenant.

But amidst all the attention and cameras, the image Samsung Chairman Lee Jae-yong projected was surprisingly quiet and subdued. Even though it was an event where the spotlight should have been pouring down, he stayed in the background, consistently wearing the expression of a parent watching their son's moment. Just like a typical family event you see everywhere.

It’s one of those scenes where you suddenly think, 'Ah, this person is ultimately someone's parent,' and the image of him subtly shifts. It was a scene more newsworthy than the news itself, perhaps. The tiny human detail was clearer than the massive title of 'chaebol.'

Why Did We Laugh Seeing the Chaebol Looking at a Kkanbu Chicken Menu?

And there’s another story that can't be left out: Kkanbu Chicken. When Lee Jae-yong was sitting in a familiar chicken restaurant that we often frequent, and he was eating the chicken just like us, enjoying it heartily, a person who used to feel so distant suddenly felt like a neighbor. Perhaps relationships are fundamentally built and bridged in these kinds of small scenes, aren't they?

And wasn't it after eating chicken that he said something while standing on stage with Jensen Huang? "There are a lot of iPhones here." Why did that also become such a hot topic? Honestly, it's because it was so much like us. Big meetings, big decisions, huge business deals... even in those spaces, what people remember most are sometimes small jokes like this. Just as we remember a trivial comment shared in the elevator more than the content of the presentation.

The quiet father at the commissioning ceremony, the customer at Kkanbu Chicken, and the person making a joke about "a lot of iPhones here." These three scenes seem like nothing more than ordinary life. That’s precisely why they resonated with us. The word 'chaebol' was lifted, and just a single human being remained. We are often more captivated by slightly loose, natural moments than by perfectly set images.

diptok Also Resembles Conversations Created in These Gaps

If we talk about the random chat service diptok for a moment, people absolutely do not come to our app to find some grand destiny. They come because their day was strange, frustrating, and they clearly want to talk to someone, but they don't have the right person available. diptok is that space where you can quietly enter and comfortably pour out your true feelings without any preparation. That's why there's no login, no profile photo, and no chat history. The goal is to let you speak immediately as the person you are right now, without needing to decorate anything.

diptok is continuously updating its features and emotional aspects to consistently be a pub that's even more comfortable than a regular pub. If you're interested, please check out the blogs below.

👉 diptok update v2.4 — Introducing the Feedback Reply Feature
👉 diptok update v2.3 — Introducing the Report Feature

In a sense, diptok is like Kkanbu Chicken—a pub where you can just walk in comfortably and leave if it's not for you. And it's a space where jokes like "There are a lot of iPhones here" can be casually exchanged with anyone.

Perhaps What We Really Want Today Isn't a Cool Image, But Human Warmth

A small tone of voice, a brief joke, or the mere attitude of standing back quietly can reveal a person more clearly than flowery words. The reason human moments become viral news, and the reason five lines of conversation with a stranger on diptok stick with you, is ultimately the same. What we truly want isn't a beautifully decorated relationship, but quiet moments of human connection that gently permeate our lives.

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Hope my story brought you a little comfort tonight. If you ever need a chill spot to chat about these things in the late-night hours, why not give diptok a try and start your own honest conversation? 💜

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